B.A. Business Administration

The focus of the Bachelor of Arts in Business Administration will be on foundations of business operations providing students with the knowledge and skills necessary to help organizations be successful in today’s globally competitive environment. The Business Administration program provides foundational, workplace-relevant management skills, organizational theory, and operational knowledge which reflect preparation in the essential areas of economics, accounting, finance, management, organizational communications, and marketing. In addition students will develop both a broad knowledge and a capacity for reflective critical thinking through enrollment in a vibrant liberal arts curriculum as part of the Bachelor of Business Administration.

Upon completion, graduates will be equipped with the knowledge to analyze and synthesize company data and other data elements in support of business operations critical to success of the respective organization, business, or corporation. Graduates will especially be prepared to assume entry-level positions in the areas of business operations, management, customer service, purchasing, costs estimation, finances, and marketing as well as the positions of adjusters, public relations specialists, buyers, compensation, and benefits specialists, and other similar positions. A major in business administration prepares graduates for careers in for-profit, nonprofit, and public sector organizations.

The Bachelor of Arts in Business Administration (BABA) is offered at the City of Industry Campus.